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Stop rushing into expanding your business into retail stores based on a love of the retailer, misguided ideas and other notions not properly vetted. A lack of proper validation and full visibility can ruin a partnership and the overall business. Shelf Talk will help you make sure that you have all the tools you need to ensure your path for growing your product sales through a partnership with retail stores is based on a strong foundation and actionable plan.
It answers questions like:
What are the pros and cons when it comes to getting your product sold in retail stores?
How do you get your product seen in front of the right retail buyers?
How do you position your product to get buyers excited and want to partner?
How do you ensure you are poised and ready for that first meeting?
How do you ensure product success and growth on the retail store shelf?
Full of tools you can apply to your product based business today, Shelf Talk combines actionable steps,
validation exercises, and real world examples from the author's personal experiences of being a successful retail buyer herself.
Shelf Talk will challenge you to think thoughtfully and strategically when making decisions about next steps in your business. It will give you all the knowledge you need to be just as ready as national brands are when growing their business throughout retail store platforms.
Think of this book as your retail store success guide, something you can refer to for guidance whether this is your first step into retail stores or if you have tried and failed due to not having all the insight to really succeed.
By the end of Shelf Talk, you will be able to:
Clearly understand the pros and cons of forming a relationship with retailers
Create impactful and enticing messaging surrounding your product that is relevant and attractive to buyers and retail shoppers
Connect with retail buyers allowing you to showcase your product and initiate interest
Feel confident in your first face to face meeting with buyers and their team
Activate and engage in a successful partnership that drives results for both you and the retailer