Are you a professional salesperson? Even if you don't 'sell' for a living, would you be more successful if you could sell yourself or your business better? Even if you are not a professional seller, this book will help you.If you are perusing sales books, I would venture to say that you mostly fall into at least one of these categories: 1.You are a solid sales professional that is always looking to sharpen your skills 2.You are trying to be a better professional seller 3.You are considering selling professionally4. You are not primarily in sales but having the skill will help you in business.5. Curiosity-Whatever the reason, do yourself a favor and buy this book. It is inexpensive, short, and you will learn a thing or three about being an effective seller. It does not include any formulas nor will it make you a 'Sales Svengali', which would be cool if it did. -What it will do is teach you a few things about sales, selling (sales and selling are different things), people, and perhaps even yourself. -For those of you that are considering sales, it may tell you why you shouldn't try. Selling just isn't for everyone. The world needs bank tellers too. Selling successfully: Everyone sells in one form or another, even if not professionally. And yes. YOU CAN make money at it But...Who Would be dumb enough to be a Salesperson? -Consider that there are thousands of people worldwide that earn a great living while enjoying a fantastic lifestyle being successful sellers. And some earning ridiculous sums.-Besides having the guts to do it...-Do these people have other special abilities? -Is it just a matter of their having a thicker skin than the average bear? -Are they smarter than everyone else? -Are they forced to do it? -Are they just too dumb not to care, mindlessly using the law of large numbers to win? All may be true, and some not so much. In my over 35 years of experience, typically successful sellers are: -Curious people that tend to be very competitive. They mostly genuinely like interacting with others or at least have a high tolerance in dealing with all types of them. -Many are very friendly and engaging, but not all. Some instead are great actors pretending so that they may win whatever there is to be had. Shallow, I know.-Quite often they are social butterflies able to mix in almost any crowd. These descriptions, I imagine, embodies a large segment of the population, even if many are unaware or would rather not admit it, having these traits are one thing. Having to use them to make a living is an entirely different kettle of fish, or so many would believe. SalesThe very word itself sends shivers down the spines of most and just plain fear to many. It very closely resembles how people react to having to public speak or the prospect of skydiving. Why? The fact of the matter is that whether you sell for a living or not, there have been times in your life when you have sold. Many people sell every single day in their personal lives, often completely unaware. It could be in negotiating with a significant other, trying to get out of a ticket, or trying to get a date. Closing these deals will pay some sort of commission, although not necessarily monetary in nature.Make a small investment in you If you are a selling professional or you aspire to be one, take a little time to read through this short overview of what I have learned over the decades. Like most of you, I did not grow up wanting to be a salesperson. I wanted to be Superman, but that wasn't in the cards. If you are a lifer like me, you are always looking to improve, and this short read is yet another diamond stone to sharpen your sword. Don't pass it up.Tony Cuffie#whowouldbedumbenough.