Political Communication in the Information Society: The Findings of a German-American Workshop (Paperback)

Political Communication in the Information Society: The Findings of a German-American Workshop Cover Image
By Ingrid Hamm (Editor), Thomas E. Mann (Editor)
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The emergence of the information society has changed the rules of political communication. The multiplicity of media and the speed of information delivery have redefined the dialogue between politicians and citizens, and both media and politics are losing credibility. Yet, a functioning democracy relies on an informed citizenry. This book explores the possibilities and risks of political communication in the media age and presents possible strategies: politicians must increase their responsiveness to citizens' interests, they need professional issue management and should enlist the help of journalists and PR experts to improve their communications skills. The innovative and scrupulous use of new media should be part of this strategy. Ultimately, policymakers should be equipped with media competence rather than leaving the public arena to media professionals. The analyses and recommendations are the results of a German-American workshop of experts in the field of political communication.

About the Author

Ingrid Hamm is vice president of the media division at the Bertelsmann Foundation. Thomas E.Mann is a senior fellow in Governance Studies at the Brookings Institution, where he holds the W. Averell Harriman Chair. He is a frequent media commentator on American politics.

Product Details
ISBN: 9783892043348
ISBN-10: 3892043345
Publisher: Bertelsmann Foundation Publishers
Publication Date: March 1st, 1998
Pages: 47
Language: English

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