Scientific Advertising (Hardcover)

Scientific Advertising Cover Image
Availability of this title may vary. Please email or call for price.


In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: - how advertising laws are established - the importance of just salesmanship - why businesses must offer service - mail order advertising: what it teaches - what makes headlines effective - understanding customer psychology - how to use art in advertising - how to use samples - the best way to test campaigns - the impact of negative advertising - and much more. American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

Product Details
ISBN: 9781616403935
ISBN-10: 1616403934
Publisher: Cosimo Classics
Publication Date: September 1st, 2010
Pages: 92
Language: English

Book listings on our website do not always reflect the current availability of books on our store shelves. Check a book's in-store availability beneath the "add to cart" button. Or to be certain that a book you've found on our website is also here on our shelves, feel free to call us at 615-953-2243.