Big Brown: The Untold Story of Ups (Hardcover)

**Book listings on our website do not always reflect the current availability of books on our store shelves. Check a book's in-store availability above the "add to cart" button. Or to be certain that a book you've found on our website is also here on our shelves, feel free to call us at 615-953-2243**

Big Brown: The Untold Story of Ups By Greg Niemann Cover Image

Big Brown: The Untold Story of Ups (Hardcover)


Special Order - Usually Arrives in 1-5 Days
- This book cannot be returned
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies.

For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.

Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.

The Author GREG NIEMANN, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.
Product Details ISBN: 9780787994020
ISBN-10: 0787994022
Publisher: Jossey-Bass
Publication Date: February 26th, 2007
Pages: 272
Language: English